Smoking
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Mediascope Issue Briefs - Women and Smoking
Home - Publications - Issue Briefs - Women and Smoking For many decades, tobacco companies have attempted to lure new female customers by associating smoking with a woman's independence and sophistication. Advertising campaigns such as Virginia Slims' You've come a long way, baby and the new It's a woman thing have presented smoking as signs of freedom and individuality. As early as 1916, ...
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