An excerpt from The Conquest of Cool by Thomas Frank. Also available on website: online catalogs, secure online ordering, excerpts from new books. Sign up for email notification of new releases in your field.

INTERVIEWS | Thomas Frank February 9, 2000 Voice In The Neon Wilderness Thomas Frank on liberation marketing, the conquest of cool and the branding of just about everything. Thomas Frank is the editor of The Baffler, a journal of cultural criticism, which he co-founded ten years ago as an undergraduate at the University of Virginia. Frank has been a contributing reporter to The Washington Post, ...